Magnum ad, LGBTQ+ visibility and a plea against dehumanising LGBTQ+ people

Reading about the controversy over a Magnum commercial  hit a nerve with me. They way both same – sex marriage opponents and supporters have conducted this “debate” on same – sex marriage has been pathetic.

The reaction Cooper’s beer being featured in ‘Keeping it Light’ same – sex marriage debate by both supporters and opponents was overall childish, especially the backlash after Cooper’s back – pedalled and expressed support for same – sex marriage.

The meltdown over Airbnb campaign where staff members were given an incomplete ring was also ridiculous. If there was any evidence that staff felt intimidated into wearing it, then that’d be wrong. But a quick Google search suggests that hasn’t happened.

Now, the Magnum ad. Two women who are in a relationship (could be lesbian, could be bi, or could be homo – romantic) was feathred sharing a magnum before getting married to another. This sparked a complaint to the Advertising Standards Board, with an accusation that it was ‘promoting lesbianism’ and shouldn’t be featured in children’s viewing timeslot. *Sigh*. These sort of complaints have been rightly condemned as a push to make the LGBTQ+ community invisible again.

 

People may have moral objections towards those in the LGBTQ+ community. But how about you change the channel when the Magnum ad comes on? If you want to drink Cooper’s then do, if not, don’t. It’s a beer, for crying out loud!

From same – sex marriage supporters, no one should have a (figurative) gun put to their head in a bid to get employees, etc to support same – sex marriage. This is not going to win supporters, in fact, it may do the opposite. Just take a chill pill and let people breathe.

 

On the Magnum ad, I think the controversy has sparked a long – worn and potentially harmful belief about the LGBTQ+ community. Make that two. First is the idea that the LGBTQ+ community should have no representation in the media – unless it’s to fulfil a male fantasy, I guess. The second, which I think is more harmful – is the idea that being LGBTQ+ is about genitals and sex rather than fully human. I believe this is what gets LGBTQ+ harassed, raped or murdered around the world. It’s these limiting ideas that have driven – and continue to drive – hostility in some religious communities.

LGBTQ+ people are people. They are more than their sex lives (or lack of). A kiss by a heterosexual/ hetero-romantic couple is just a kiss. So is a same – sex kiss. If either offends you, look away. But please do not reduce LGBTQ+ people to your stereotypes and caricatures. They are human – your brothers, sisters, siblings, friends, sons, daughters, etc. Well, they could be. This is what makes homophobia, bi – phobia, trans – phobia, etc so toxic – the way it leaves young people homeless, the way it breaks up families and even can lead to domestic violence. Regardless of your views on same – sex marriage, or even relationships, please look beyond the stereotypes. They are real human beings. It’s time they started to be treated as such.

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