New year – a marketing dream

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So, all the partying has stopped. Chances are, your Christmas decorations have been put away, the Christmas lunch has been eaten or thrown out and some of you are over the hangover on New Year’s Day.

Let me ask you something – how are those resolutions going? You may still have stuck to it…. it’s only the 2nd of January, after all. I’ve read some blog posts and it seems that there is a backlash aginst New Year’s resolutions as a whole. Mamamia founder, Mia Freedman has ditched new year’s resolutions and instead, has suggested focusing on a single word to focus on throughout the year. Nice idea. When I tried it, I thought of about ten words. Hmmmm, might need a bit more thought. Gemma Hartley of Ravishly believes that a better way is to focus on self love rather than abberation Michaela MItchell, also from Ravishly has rejected the ‘new year, new me’ mantra. Which is the thing I want to talk about.

New year, new me.

Sounds like a bit of a jingle, doesn’t it? An advertisement slogan. It’s short, easy to remember and has repetition.

Last year, marketing manager of Fitness First, Samantha Bragg told news.com.au that the number of people signing up for a gym membership rose 15% over the new year period. Also, take a look at what I found while scrolling through a tag on Ravishly:

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First link – an ad for Tony Robbins.

 

A few days ago, I watched a bit of Todd Sampson’s show, ‘Body Hack’.  He stayed with the Hazda tribe in Tanzania – one of the last surviving hunter – gatherer tribes left in the world. I remember when Sampson was watching a funeral of one of the grandparents who’d recently died. He said something that struck me. Unlike us in the West, the Hizda tribe don’t have the same concept of time like we do. When I first heard that, I realised that they wouldn’t have a new year. Anything like that would be completely foreign to them. Why? I think it’s largely because they aren’t exposed to mass media and marketing. They would not be told for months that Christmas is coming, New Year is just days away. No posters displaying Boxing Day and end – of -year clearance sales. No TVs with Jenny Craig ads. When you think about it, we are reminded daily about time; dates and events coming up.

 

I’m not against New Year’s resolutions. In fact, most years, I get sucked in. Last year, I left it late and did a rough goal list for the next two years. But I have made resolutions in the past, a big list of them. Have I kept them? Like most people, no. I do think the end of the year is a good time to plan, dream and reflect. Then again, that can go pear- shaped, too. I like Mia Freedman’s idea. A year focussing on a single word. Now to think of the word…

Discipline?

Love?

Family?

Friends?

Relationships?

 

I can think of one that I’d most likely stick to – writing. Yeah, that sounds good. If I can focus on this blog and the writing course I’m enrolled in. That would be great. Now, I’m looking forward to the rest of the year.

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